This past November, we teamed with Flipside Creative to host our first Idea Jam, Shift the Script! Creatives from the advertising, marketing and film sectors, as well as actors, families and supporters of folks with disabilities, teamed together to produce ideas and commercial scripts that illustrate how persons with disabilities can bring fresh and creative angles into advertising. The jam was part of a partnership with Zeno Mountain Farms, our friends south of the border who were the force behind the documentary Becoming Bulletproof, and who are planning more inspiring media in 2016.

Our collective goal is to ignite a movement where persons with disabilities are playing lead roles in media. We believe this presents not only a fresh and creative opportunity for the advertising industry, but that it can also accelerate social change.

Click the video below to view a recap of Shift the Script and some of the ideas we came up with!

Feeling inspired? Have an amazing script or idea? Share them with us by joining our Facebook Group… Let’s start Shifting the Script!